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Sixteen areas that shape how AI and search understand your business.

These are the things AI search, assistants, agents and voice search look at before they mention a business. Each is explained in plain English first. Open the technical details if you want to go deeper.
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AI crawler accessibility

Can legitimate search and AI crawlers reach your public pages?

1

AI crawler accessibility

Business explanation

Can legitimate AI and search crawlers access the public information on your website?

Technical details
Review of crawler directives, robots.txt behaviour, server responses and access restrictions for documented user agents including Googlebot, Bingbot, OAI-SearchBot, GPTBot and Google-Extended.

Technical structure

Is the site built in a way machines can read reliably?

2

Technical structure

Business explanation

Is your website built so that machines can find, load and read each page without errors?

Technical details
XML sitemap coverage, canonical URLs, meta robots directives, HTTP status codes, redirects, rendering of critical content and heading hierarchy.
3

Structured data

Business explanation

Is your key information labelled in a standard format that search engines and AI systems understand?

Technical details
Presence, validity and accuracy of Schema.org JSON-LD, including Organization, LocalBusiness, Service and FAQPage types, checked against visible page content.

Business entity

Is it clear who you are, what you do and where?

4

Business entity information

Business explanation

Is it clear exactly who your business is, and is that information the same everywhere?

Technical details
Name, address, phone and contact consistency, organisation identifiers, sameAs relationships and entity disambiguation signals.
6

Services

Business explanation

Is each service you offer clearly described, rather than buried in a general page?

Technical details
Service page architecture, service naming, descriptions, relationships to locations and Service structured data.
7

Locations

Business explanation

Is it obvious where you work and which areas you serve?

Technical details
Location pages, service-area signals, geographic references and consistency with business listings.

Content & answers

Does your content answer the questions customers ask?

5

Content and answer structure

Business explanation

Does your website directly answer the questions your customers actually ask?

Technical details
Answer coverage, content hierarchy, semantic HTML, passage-level clarity and whether key facts are stated explicitly rather than implied.
8

FAQs

Business explanation

Do you have useful, specific answers to common questions in a format machines can pick up?

Technical details
FAQ content quality, placement, markup and alignment with real customer questions.
11

Internal linking

Business explanation

Do your pages connect logically so visitors and crawlers can follow the story of your business?

Technical details
Link architecture, anchor text, orphaned pages and depth of important pages.

Trust & discoverability

Is your business described consistently across the web?

9

Reviews

Business explanation

Can people and machines see genuine evidence of customer satisfaction?

Technical details
Presence of review sources, how reviews are referenced on the site, and eligibility rules for review markup.
10

Case studies

Business explanation

Do you show real examples of your work in a way that is easy to understand?

Technical details
Case study structure, specificity, internal linking and connection to services and locations.
12

Google Business Profile

Business explanation

Does your Google listing match your website and describe your business well?

Technical details
Profile completeness, category alignment and consistency with on-site business information.
13

Bing Webmaster

Business explanation

Is your website set up with Bing, which several AI assistants draw on?

Technical details
Bing Webmaster Tools verification, sitemap submission and crawl diagnostics.

AI & future readiness

Are you prepared for voice, AI search and AI agents?

14

AI/LLM visibility

Business explanation

How clearly could an AI assistant describe your business from the information available?

Technical details
Qualitative review of information clarity and retrievability. We do not report fabricated visibility scores.
15

Voice-search readiness

Business explanation

Could a voice assistant give a clear, correct answer about your business?

Technical details
Concise answer passages, conversational question coverage and key facts stated plainly.
16

AI-agent readiness

Business explanation

Could a future AI agent find how to contact, book or buy from you?

Technical details
Clarity of actions such as contact, booking and enquiry routes, form accessibility and machine-readable offers.

What your report looks like.

Every finding comes with a priority and a plain-English business impact. The full methodology and recommendations are in your report, not on our website.

Example audit findings

Sample format. Your report covers 12+ areas.

3 of 12+ areas shown

  • High priority

    robots.txt blocks an AI search crawler from the /services/ folder

    AI search tools may not be able to read your service pages at all.

  • Medium priority

    No Organization structured data on the homepage

    Machines have to guess your business name, logo and contact details.

  • Medium priority

    Service areas only appear inside images

    Where you work is invisible to systems that read text.

  • Additional finding, included in the full audit
  • Additional finding, included in the full audit
  • Additional finding, included in the full audit

Additional findings, priorities and step-by-step recommendations are included in your full professional audit.

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Find out what AI sees when it looks at your business. £99, fixed. Report within 48 hours. Reviewed by a person.

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