Frequently asked questions.

An AI-ready website presents your business information clearly, consistently and in a structured way, so search engines, AI search tools and future AI agents can understand who you are, what you offer, where you operate and how to contact you. It still works exactly the same for human visitors.

Usually not. Most improvements can be made to your existing website. We only recommend rebuilding when the current platform or architecture genuinely prevents the changes your business needs, and we will explain why if that is the case.

Yes. Working with existing websites is the core of what we do. We preserve your design, content and platform wherever possible and focus on structure, technical signals and clarity.

In most cases, yes. Structured data, crawler access, headings, service and location information, FAQs and internal linking can usually be improved without changing how your website looks.

We regularly work with WordPress, Shopify, Wix, Webflow, Squarespace and custom-coded websites, and with other CMS platforms where feasible. Each platform has different limits, so your audit report explains what is possible on yours.

Yes. WordPress offers a lot of flexibility for structured data, technical settings and content structure, so most recommended improvements can be implemented.

Yes. We work within Shopify themes, product and collection structures and app settings. Some platform-controlled files have limits, which we flag in the audit.

Yes. Wix supports many of the improvements we recommend, including custom structured data and SEO settings. A few technical controls are managed by Wix itself, and we explain where that applies.

Yes. Webflow gives good control over page structure, metadata and custom code, which suits most of our implementation work.

Yes. Squarespace supports metadata, page structure and code injection for structured data. Some server-level settings are controlled by Squarespace, and we will tell you if that affects a recommendation.

Yes. Custom-coded websites often give the most control. We can implement changes directly or provide precise specifications for your developer.

Your detailed PDF audit report is delivered within 48 hours of receiving your website details. If anything is unclear, we will message you through your dashboard.

A professional, human-reviewed review of AI crawler accessibility, technical structure, structured data, business and entity information, content and answer coverage, trust signals and search/AI readiness, delivered as a detailed PDF report with prioritised recommendations.

Implementation starts from £499. Your final price is set after the audit, based on the findings and the work required. You receive a written proposal with scope, price and timeline, and nothing starts until you approve it.

Every website is different. The number of issues, the size of the site, the platform, technical complexity, content needs and access all affect the work. A fixed price would mean overcharging simple websites or under-delivering on complex ones, so we quote each project on its findings.

Only if you want us to and after you approve the proposal. We can implement changes ourselves with appropriate access, or work alongside your developer or web agency.

Not for the audit, which reviews your public website. For implementation we usually need access, and we will send secure, platform-specific instructions (such as adding us as a collaborator). Please never send passwords through our dashboard, messages or email.

Structured data is a standardised way of labelling information on a web page, such as your business name, services, opening hours or FAQs, so machines can read it reliably rather than guessing from the page layout.

Schema.org is a shared vocabulary for structured data, supported by major search engines. It defines types such as Organization, LocalBusiness, Service and FAQPage. We use it to describe what is genuinely on your pages, never to add claims that are not there.

robots.txt is a small file on your website that tells automated crawlers which areas they may or may not visit. A misconfigured robots.txt can unintentionally block search engines or AI search crawlers from public content.

AI crawlers are automated agents operated by AI and search companies, such as OAI-SearchBot and GPTBot from OpenAI, or the Google-Extended control from Google. Each has its own purpose and documented controls. We help you decide which to allow, based on your goals.

It puts your business in a much stronger position. AI tools recommend businesses they can clearly read, understand and trust, and that is exactly what we improve: your services, locations, business details and the technical signals AI relies on. The final choice of what to show always rests with Google, OpenAI and the other AI companies, so we focus on what you can control and tell you plainly what will make the biggest difference.